Why you’ll love Prio.
The Prio is the most comfortable shoe for everything you do.
Whether you’re out on a run, trying out a new trail, hitting the gym, or toeing a slackline, you’ll love the Prio’s combination of freedom and protection.
Revel in the freedom of movement with a breathable design and lightweight construction.
Stacy M. USA, Verified Prio Womens Customer
The most comfortable athletic shoe I’ve ever worn.
See why real customers love Prio
We make shoes so comfortable, you'll forget they're even on.
Imagine you’ve just come home after a long day at work or on the trail. If you can’t wait to take your shoes off the moment you walk in the front door, you’ve been wearing the wrong shoes.
Life-Changing comfort and superior performance come from using your feet naturally.
That’s what Xero Shoes let you do.
Natural Fit. Natural Motion. Natural Feel.
Plus Xero Shoes are backed with a 5,000-mile sole warranty.
Prio for everything you do.
Check out these reviews from Prio wearers