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Xero Shoes Launches European Business

Xero Shoes Expands Brand Availability to European Consumers with New Website

Leading U.S. Minimalist Footwear Brand Anticipates Further Growth in Europe with Faster Shipping, Lower Cost Fulfillment

Broomfield, Colorado (November 11, 2021) Xero Shoes, a leading provider of natural movement footwear based in the United States, announced that starting today, November 11, the brand’s popular men’s, women’s and children’s lines will be available to purchase through a new European version of the Company’s website at The launch of the new website supports the Company’s 20 per cent year-over-year growth in the European market, allowing for faster and less costly product fulfilment and shipping to customers, and expanded customer support availability. 

“We’re looking forward to making it easier for our European customers to discover the comfort and benefits of Xero Shoes,” says Steven Sashen, Co-Founder and CEO. “Previously European buyers could only purchase our shoes through third-party retailers or our US site, which led to delays in processing and shipping. This expansion lets us service our European consumers faster, easier, and with significant cost savings.”

Adds co-founder and President, Lena Phoenix, “Europeans are already familiar with the benefits of footwear that allows for natural movement. We can’t wait to help more EU customers Live Life Feet First.”

Xero Shoes, an Inc. 5000 honoree for five years in a row, has overcome supply chain challenges while still growing their revenue by 88 per cent in 2020. With more people participating in outdoor and athletic activities in the past year the brand has seen consumer interest increase thanks to the many health and lifestyle benefits of minimalist shoe technology.  

During the EU website launch, Xero Shoes will be offering discounts between 12 to 70 per cent off. Many of Xero Shoes’ best-selling models, including the HFS running shoe, Prio fitness shoe, and Z-Trail sandal, will be available on the EU website in a range of sizes and prices. Xero Shoes features comfortable, lightweight, performance and casual barefoot-inspired footwear built with a “foot-first” design. 


Xero Shoes’ website for European customers is




Founded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is helping people rediscover the comfort, fun, and benefits of natural movement so they can “Live Life Feet First”. Their goal is to get people out of thick, padded, motion-controlled shoes and into natural, barefoot-inspired footwear with their patented FeelTrue® soles. Xero Shoes was born out of necessity when its co-founder and CEO, Steven Sashen, discovered barefoot running as a solution to his constant running-induced injuries. Now a Masters All-American sprinter, Steven immediately recognized the value of natural movement and was determined to share that with the world. Xero Shoes launched in December 2009 and now has customers ages 1 to 92 in 97 countries who wear their shoes, sandals, and boots for all kinds of activities.